For many businesses, it seems that direct letter box marketing is dead. But the harsh truth is that this means of promoting products is far from dead. As a matter of fact, even very large businesses still use it, despite the huge array of options digital marketing has to offer when it comes to direct approaches.
Why would you use direct letter box marketing now, in 2015? What are the advantages leaflet delivery in a digital age when even grocery shopping happens online?
Believe it or not, there are many reasons to do it even today – and following, we have gathered the 3 most important ones. Read on and find out more.
It’s much more human – and it can be even more creative too
Receiving a letter in the mailbox will NEVER be the same as receiving an email. It cannot be the same. The email is a cold means of communication, while the actual letter is palpable, real and very humane. In one way or another, letters are associated with romantic ages and with nostalgia too – and this is why many consumers prefer them over anything else. This is true too for leaflet distributions – they’re much more personal than spam mail.
Furthermore, an actual letter box marketing campaign gives you a lot more freedom of creativity. Unlike the bland email (just text, photos and, yes, nice design), an actual letter will allow you to offer small giveaways (such as fridge magnets) and it will leave you and your team with a lot more freedom to create really attractive formats as well.
It’s less competitive
Considering the Internet has been around for quite some time now, most people receive a lot of newsletters from a wide range of companies – most of which land in the spam box or never opened. You need to be really, really attractive with your offer and you need to have a very strong relationship with your customers to make them open their direct marketing emails – and in such a competitive market, this is close to impossible.
On the other hand, most people open all the letters they receive – even when they know they are promotional letters. Thus, your message has a much more chance to reach its audience in a direct letter box marketing campaign than in an email campaign.
It makes you more trustworthy
The digital paranoia age is here – and together with it, companies and brands will have to really make themselves trustworthy in the eyes of the customers. After all, when even governmental agencies are being hacked into, why would anyone trust a small or medium business to take care of their personal data?
Direct letter box marketing is much more trustworthy in this sense and it can give the people a true sense of “yes, these guys are for real”. If you want to really attract customers and if you want them to truly trust you, your company and your products (or services), direct letter box marketing is a great way to achieve this – so don’t hesitate to give it a try.